AIC INSIDERS – Above Down, Inside Out – Communication

Online Seminar

Sunday

DIGITAL COMMUNICATION FOR THE CHIROPRACTOR IN ITALY
VOL. 2

LEARNING OBJECTIVES:

The web reputation of a single chiropractor is strictly connected to the web reputation of
the whole profession in Italy; therefore there is a need to educate chiropractors in Italy on
how to present themselves appropriately. We must also know how to communicate with
other healthcare professional. In other words, the basics of online presence and
interprofessional communication will be covered.
Moreover the attendees will learn how to create a successful social media campaign
through strategic planning and proper interpretation of the results. The online presence of
the Association of Italian Chiropractors’ (AIC) will serve as a model. The speakers will go
through the AIC strategy with actual examples. The six months AIC online presence report
will be presented and analyzed. It will serve to educate the attendees on basic and
advanced knowledge about online strategy planning. Basic tutorials and practical
examples of AIC most efficient campaigns will be used.
There is still a need for chiropractic in Italy to establish itself as primary healthcare
profession and the online presence is a good platform to bring clarity to the general public
about who we are and what we do.

KEY POINTS:

– Basics of online presence for chiropractors in Italy
o Social media and Website
– Interprofessional communication
o DO’s and DON’Ts
– AIC strategy analysis
o going through the AIC strategy to give actual examples
– Read the numbers
o Analysis of the six months AIC online presence report
– Promotions and campaigns
o Basic Tutorial and examples from AIC most efficient campaigns

CPD Hours: 4